UNCORE V2

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Re-Building Anders Vejrgang’s Social Media Presence

We launched and managed EAFC star Anders Vejrgang’s TikTok channel, creating a new platform for his personal brand. Within just three months, the account grew into a thriving hub of fans, generating more than 9 million views, over 500,000 likes, and a rapidly expanding follower base.

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For the first time, fans could experience the World Champion in a new light, not only through his gameplay but also through more personal and entertaining short-form videos. The channel allowed Anders to connect with loyal supporters in a way that felt immediate and authentic, while also reaching new audiences outside the EAFC competitive scene.

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Balancing content with competition remained a challenge. As a World Champion, Anders had only limited time to dedicate to content creation, and every hour spent filming or editing came at the expense of training to defend his title. This made it essential to build the channel as a sustainable extension of his brand rather than a distraction from his core ambition of staying at the top of the game.

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The Challenge:

Despite a track-record and reputation as one of the most winning professional EAFC players ever, Anders' brand was not recognizable for more casual fans of the game, including on his home turf in Denmark. So the challenge became: How do you make a World Champion come off as grounded and approachable?

The Creative Process, Behind the Growth

To fuel this growth we handled every detail of the operation. We generated video ideas, edited content, optimized uploads for search, and managed the release schedule. By building a consistent workflow and style, we ensured Anders could focus on competing while his TikTok presence grew into a major fan channel.